Scuba School Branding Suite

Lil' Guppies Scuba School was a new business with no history, and they needed my help in creating a logo design that would appeal to children and their guardians. Aside from a logo, the business also wanted me to create a business card, envelope, and letterhead. Their design brief stated that they wanted to give children a fun and safe environment to learn how to swim and scuba dive. Based on this, I made their brand icon to be a visual pun that combined swimming fins with fish, these “finsh” as I call them, are a fun and versatile set of mascots. In creating the logo, I also added a life preserver ring to show the school's commitment to safety, and I chose to use a geometric sans serif called Quicksand due to its readability and scalability.

The logo is playful while also maintaining a level of seriousness, something that could attract both adults and children alike. The color palette is representative of things that could be found around a pool or on scuba gear, thus creating a strong connection to the company's business model and the setting in which the business takes place.

Based on the logo and colors I created a set of stationery that maintains the same brand identity and reflects the school's mission and vision.

Software: Illustrator

Dimensions: 8.5 x 11 inches (letterhead), 9.5 X 4.125 inches (envelope), 3.5 x 2 inches (business card)